When a homeowner hires a specific real estate agent, to help him, effectively sell his house, doesn’t it make sense, to make one’s choice of representative, based on, the overall quality, effectiveness, and thoroughness, of the recommended, marketing, and sales plan. Since, for most people, the value of their house, represents their single – biggest, financial asset, doesn’t it make sense, to do everything possible, to protect this investment, and make wise decisions, when it comes time, to relocate, and sell? With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 7 factors, to consider, when marketing one’s house.
1. Pricing: There is an adage, which states, selling real estate, starts with effective pricing! Many homeowners, seem to, falsely believe, the listing price, and eventual selling price, are the same, but, although, that might, sometimes, be true, it certainly isn’t always! A knowledgable, real estate professional, should create a well – considered, professionally prepared, Competitive Marketing Plan (CMA), which fully considers, the relevant, specific subject area, very recent sales, houses which didn’t sell, specific condition, pluses and minuses, unique features, real estate taxes, etc. It should also examine, the competition, presently listed on the market. How one prices a house, should depend on specific, existing economic and housing conditions, including supply – and – demand, whether it is a buyers, sellers, or neutral market, seller’s needs, etc. When a home, is priced, right, from the start, the process is eased, significantly!
2. Competition: Consider the competition, in – depth, and what, makes a particular house, more or less valuable, and/ or, sought after! Also, take into consideration, the number of qualified, potential buyers, in a specific price range. It takes an overall strategy!
3. Condition: What is the overall condition of your house? Would others, consider it, a gem, excellent, extraordinary, very good, good, fair, or below average? Before showing it to potential buyers, it is wise, to address weaknesses, in a cost – effective, return – on – investment, manner!
4. Features: Are there any, specific features, which might make your house, either more, or less attractive, than the competition? How is the curb appeal? Is the kitchen, a plus, or a minus?
5. Niche/ nuances: What is the specific niche, of your house? Who might be your target market, and why? What is the best way, to appeal, to the niche – buyer? Do the desirable nuances, outweigh the undesirable ones?
6. Neighborhood/ area: Is the neighborhood, something which might attract others, or deter them? What aspects of the area, might be strong selling points, and how might you, use them, as parts of the best possible, marketing plan?
7. Unique advantage: Every house has strengths, as well as weaknesses. Fully consider, the specific, unique advantages, and disadvantages, and proceed, in a wise, well – considered, professionally designed, marketing – plan, approach!
When marketing a home, one should consider, how to best proceed. Protect your investment, by proceeding, in a smart, well – considered, manner!